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Glossary · The six pillars

Data governance

Data governance is whether someone owns each record and field, keeps it current and can show what changed: owners, lifecycle, freshness and audit trails.

CRM owners ↔ HR recordsData governance
Active accountOwner (CRM)HR record
Example PartnersM. ByrneCurrent
Example GroupJ. WalshLeft 2024
Example FreightUnassignedNo owner
Example DentalJ. WalshLeft 2024

52 active accounts owned by people who have left.

Illustrative example, not a client.

In plain terms

Governance asks who is responsible for this data, and is anyone looking after it? It carries 18% of the Truth Score™.

Most governance assessments read policy documents. We read the records. A policy that says every account has an owner is worth less than an export that shows how many active accounts are owned by people who have already left the company, which we find by comparing the CRM with HR records.

The pillar looks at ownership (does each record have a current, real owner), freshness (how many records haven’t been touched in years but still count as active), lifecycle (are statuses tracked, or is everything “active” forever) and audit trails (can you see who changed what, and when).

Governance is what keeps a good Truth Score™ from slipping back. A clean-up without owners decays; the same duplicates and stale records return within months. That is why governance fixes sit at the end of most remediation roadmaps: they hold the gains.

Questions

Data governance, answered.

The questions people ask about data governance, answered in plain English.

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Is data governance a compliance exercise?

Partly, but for AI it is practical: an agent acting on accounts owned by people who have left will send the wrong messages to the wrong customers. We measure governance in the records, not in the policy.

How do you find owners who have left?

By comparing the owner field in the CRM, or any system with owners, against HR and payroll records of leavers. It is one of the gaps that only shows up between systems.

Do you review our governance policies?

In an AI Investment Review we can read them alongside the records. The score itself is based on what the records show.

See how your data scores on governance. Measured, not self-reported.

Exports from two or more systems, matched between them, every red flag checked by hand. A signed memo with your Truth Score and a Leverability read, within 5 working days of complete exports.

Starts with a 30-minute call. Commits you to nothing.

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