Tool · Calculator

What is bad data costing you? Your numbers, not ours.

A plain sum, shown in full. You set every number, including the ones most calculators hide. The result is an estimate from your inputs: not a benchmark, and not a finding about your company.

Get your Truth Score Go to the calculator

Nothing you type leaves your browser.

The calculator

Four lines. Every assumption on the page.

The starting values are placeholders to show how the sums work. They are not averages or benchmarks, and they are not anyone’s real figures. Replace each with your own; the estimate updates as you type.

Your estimate, A + B + C€81,320See the sums

ABad records

Duplicates, out-of-date contacts and invalid details still being mailed, called, enriched or paid for.

Customer and contact recordsAcross your CRM and marketing tools Starting value 20,000: replace it Share you think are badDuplicate, out of date or invalid Starting value 15%: replace it What each bad record costs you a yearWasted sends, postage, enrichment, licence seats Starting value €4: replace it

BTime lost

People searching for, correcting, re-keying or double-checking data instead of doing their job.

People who work in these systems dailySales, service, finance, operations Starting value 10: replace it Hours a week each loses to bad dataYour best estimate Starting value 2: replace it Loaded cost per hourSalary plus employer costs, divided by hours worked Starting value €55: replace it Working weeks a yearAfter holidays Starting value 46: replace it

CMaking systems agree

Month-end, the board pack, investor reporting: the hours spent reconciling one system with another by hand.

Hours a month spent reconcilingAcross finance and operations Starting value 24: replace it Loaded cost per hour for that workOften finance time Starting value €65: replace it

DAI spend resting on unchecked data

Not a cost. The part of next year’s AI budget whose results depend on data nobody has tested.

AI budget, next 12 monthsLicences, implementation, internal time Starting value €250,000: replace it Share of it that depends on unchecked dataYour judgement Starting value 50%: replace it

Your estimateFrom your inputs

Estimated annual cost of bad data (A + B + C)

€81,320

If your guesses on shares and hours are out by half either way: €40,660 to €121,980.

A
Bad records€12,000
20,000 records × 15% × €4
B
Time lost€50,600
10 people × 2 h × 46 weeks × €55
C
Making systems agree€18,720
24 h × 12 months × €65

DAI spend resting on unchecked data€125,000

€250,000 × 50%

Shown separately and not added to the total: this is exposure, not a cost.

The live estimate needs JavaScript. The sums are simple: A = records × share bad × cost per bad record. B = people × hours a week × working weeks × hourly cost. C = reconciling hours a month × 12 × hourly cost. D = AI budget × share on unchecked data.

An estimate from your inputs, not a benchmark and not a finding. It is only as good as the numbers you put in.

Replace your guesses with counts.

A Truth Score Read counts what is actually duplicated, missing and unmatched across your systems.

Get your Truth Score

Starts with a 30-minute call. Commits you to nothing. Or send us this estimate first.

A second pair of eyes

Send us your estimate. We’ll tell you which line to check first.

The link to your numbers comes with the form, so we can read exactly what you entered. We’ll reply with the input we would test first and how a Truth Score Read would count it.

A reply from [email protected], not a sales sequence
Your numbers stay yours: we only see what you send
The calculator keeps working whether you send or not

Read it honestly

What this number is, and what it isn’t.

It is
Your own assumptions, multiplied out.
A way to see which assumption drives the total, and which conversation to have first. Change one input and watch what moves.
It isn’t
A benchmark or a measurement.
No industry averages sit behind it, and nothing is compared with other companies. If someone quotes it back to you as a fact, it isn’t one.
What replaces the guesses
Counts from your own records.
The share of bad records is the input that is hardest to know without counting. A Truth Score Read counts it, along with the gaps between your systems, from your exports.

Questions

About the calculator.

How the sums work, where the starting values come from, and what happens to what you type.

Book the call

Where do the starting values come from?

Nowhere in particular. They are placeholders so the sums show something when the page loads. They are not industry averages or benchmarks, and they are not taken from any company. Replace every one with your own.

Why is the AI budget not added to the total?

Because it isn’t a cost of bad data. It is spend whose results depend on data nobody has checked. Some of it may be fine. Adding it to the total would inflate the number, so it is shown separately.

How accurate is the estimate?

Exactly as accurate as your inputs. The arithmetic is simple and shown in full. The weakest input is the share of bad records, because it is hard to know without counting.

How do I replace my guesses with real figures?

A Truth Score Read takes exports from two or more of your systems, matches the customers, people, deals and invoices between them, and counts what is actually duplicated, missing or unmatched, within 5 working days of complete exports. It doesn’t produce a cost figure; it gives you measured counts to put into one. See a real sample memo.

Is anything I type sent to you?

No. The calculator runs in your browser and sends nothing. The numbers are kept in the page address so you can copy the link and share them. Only if you choose to send us your estimate do we receive the link to your numbers with your details.

Stop estimating. Count it.

Exports from two or more systems, compared record by record. The real duplicate, missing and unmatched counts in a signed memo, within 5 working days of complete exports.

Get your Truth Score See a real sample memo

Starts with a 30-minute call. Commits you to nothing.